Prize for Elegance at Longines Irish Champions Weekend


Wednesday, September 06, 2017
longines prize for elegance press

This coming Saturday 9th and Sunday 10th September, Longines Irish Champions Weekend returns to Leopardstown and The Curragh– Ireland’s two premier racecourses where the best in the world come to meet for an invigorating weekend of racing, style and entertainment. 

Now in its fourth year, Longines Irish Champions Weekend has firmly established itself as Ireland’s most premium racing event, both on and off the track. As well as a total racing prize fund of €4.63million to be won across 16 races (including 5 ‘Group 1s’), the coveted Longines Prize for Elegance offers fashion enthusiasts the chance of winning some of the €25,000 in luxury prizes on offer across both days. 

The Longines Prize for Elegance will award the Most Elegant Lady and Gentleman at Leopardstown and The Curragh with prestigious prizes from some of Ireland’s elite fashion houses including Louise Kennedy, Louis Copeland and Kildare Village. On both days, the winners will also each receive a luxurious stay at Dublin’s best address, The Merrion as well as an elegant time piece by title sponsor, Longines. 

Racegoers should dress to impress as Champion Stylist Ingrid Hoey will select the Most Elegant Lady and Gentleman on both days. On Saturday 9th in Leopardstown, Ingrid will be joined by the team from Irish designer Louise Kennedy while on Sunday, style partner Kildare Village and Irish Country Magazine editor, Jennifer Stevens will join Ingrid to select the winners.  

Ladies at Leopardstown on Saturday 9th will also have the chance to enter the Champion Hat Competition sponsored by Moët & Chandon, with special guest judge and top fashion, beauty and lifestyle blogger, Rosie Connolly. 

When it comes to winning racing style, Ingrid has divulged some of her top tips for the Prize for Elegance:

1. Male or female, it is so important to go with your own style – don’t feel compelled to just emulate a past winner’s look and wear something you love!

2. Good tailoring is a must – ensure trousers and jackets are well fitted and add some personality with a pocket square, cufflinks or chic tie.

3. Elegance should emulate from top to toe, literally, so don’t forget about grooming and detailing.

4. If you can only manage to hobble in your footwear of choice, choose a different pair. Make sure your footwear is practical and comfortable as well as super stylish – it can be a long afternoon on your feet.

5. Most importantly – smile, have fun and enjoy your day at the races!

Join the best in the world this September at the Longines Irish Champions Weekend on Saturday, 9th and Sunday, 10th September where the style and racing stakes are set to be high. Pre-register for the Longines Prize for Elegance at www.irishchampionsweekend.ie/longines-prize-for-elegance/

Racegoers should dress to impress as Champion Stylist Ingrid Hoey will select the Most Elegant Lady and Gentleman on both days. On Saturday 9th in Leopardstown, Ingrid will be joined by the team from Irish designer Louise Kennedy while on Sunday, style partner Kildare Village and Irish Country Magazine editor, Jennifer Stevens will join Ingrid to select the winners.  

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